Over the last few months, in my texts I have focused on the optimization within the website (on site). I showed how to verify the optimal compaction of key phrase, number of words or headers. However, in order for the site to be indexed high in the search rank, you also need to take care of external issues - backlinks.
Today I will explain how to perform backlink analysis using SurferSEO
Table of Contents
Why are links important?
Six years ago, the appropriate number of links guaranteed a high position. All through the Google algorithm that prioritized this ranking factor. It was not a bad way, it just could not stand the human trial. Whenever there was an opportunity to outwit the algorithm, people were very keen to do so. Hundreds of so-called havoc, worthless websites, from which links to selected websites have been placed. The method was simple, and the only limitation was time and budgets.
If Google wants 300,000 links to get my page in first position, I'll get so many links! - many, many times.
Fortunately, with the update of the algorithm, these times are gone forever. Since then, the algorithm penalizes websites with both an unnatural link profile and links from bush sites that have, for example, duplicated content.
The update, however, did not diminish the role of links enough to give them up. I would say that nothing has changed in this matter. Links were and are a very important ranking factor that can help us in positioning the website. However, you have to approach them a bit differently than more than half a decade ago.
How to analyze links?
It depends on two aspects. Firstly: do you want to verify which links your competition has and determine your chances of getting some of them? Secondly: do you care for links from the selected topic range to position a specific URL, or maybe you want to strengthen the entire domain power. Both cases are governed by their own laws, so I will approach the matter holistically and present two scenarios.
Analysis of links to position a specific URL
I will share the theory that, together with the team, we try to smuggle into the industry: links from subpages that wound up on a keyword that also depends on you are stronger than other links.
This is because pages that appear in organic results where your site is related to it in some way - often themed. This thematic can have a very large impact on Google's ranking because of the naturalness of such a link.
In my opinion, the link obtained for a page about dogs, from a blog with the same subject can contribute to a greater extent to conquering the position than the link obtained from the side about alternative medicine. I dare say that too many links from sites completely unrelated thematically can horizontally work degressively on the authority of the domain, and thus the visibility of the search engine.
Assuming that the theory is correct, we can easily verify both URLs and domains from which we should get links.
By sticking to the example with dogs, imagine for a moment that we're running a blog about dogs. We have just written an article about Terier dogs. Let's make him wound up high!
With the help of Surfer we verify the competition domains (other blogs / websites about dogs), and then find the selected keyword. The screenshot above shows that our competitor ranks third in the phrase "terrier". Acquiring a link from there will be a hit.
To link building, I recommend creating a spreadsheet where you can (a) paste URLs from which it would be worth getting a link. You can give them a degree of validity (the further position or the weaker domain, the more important the link) and the degree of difficulty to obtain, and then go to execution. Remember that vision without execution is just hallucination.
An alternative way to find attractive links is to use on-site analysis, which Surfer also offers.
In this case, you should perform a SERP analysis that appears on the phrase "terrier", and then verify the domains for the number of outgoing external links with both the attribute dofollow and nofollow.
This will tell you which websites are most likely to place links from other websites. Note that there are four anomalies in the chart above. According to the idea: "if you link to three hundred domains why you could not link to mine", you can try to get a link from such a site, which should be easier than obtaining from a site that does not link at all.
Once I positioned a popular phrase in the financial industry. Thanks to the above methodology I managed to find two sites that were willing to share nofollow link. As both of them ran on the same phrase I cared about, I managed to get very thematic links. The results were fantastic. Moving from 13th to 6th position in the week I lasted over a month.
Analysis of links to strengthen the entire domain
On the other hand, if your goal is to broadly strengthen your domain, the case should be a bit different. The analysis process is very fast and simple, however, depending on the ceiling you start, the execution can be time-consuming and expensive.
First of all: determine your competition. If you run a blog about dogs, I can assume with a high degree of confidence that you know your competition. Therefore, please verify which links give your competitor or competitor an advantage.
All you have to do is enter the domain address in the main panel of SurferSEO to get information about the links.
As you can see, the website karmimypsiaki.pl links 223 domains. If in your case this number is only a percentage at this point, you should start actions to compensate for this difference.
The arrow on the left draws attention to the exact URL from which the link to your competition comes out - which may be helpful in the process of obtaining a link to your site, while the arrow on the right draws attention to the export of data that you can import into, for example, Excel.
In this matter, we also try to smuggle our own theory about second-level links.
Let's assume you can not get a link from psianiol.org.pl, which links to your competition. To get at least part of the power of this domain, all you need to do is get a link from the domains that link to it. You will omit the aggregator of a dozen or so links that will definitely give you more power, but thanks to saving resources for obtaining one link, you can spend more time on diversifying your activities.
Remember to get links in a natural way. Try to differentiate the profile of anchors and care for the balance between dofollow and nofollow. For this purpose, commenting on blog posts that allows you to place a link to your website when signing in a comment is great.
As you can see, the link building process is not so difficult. All you need to do is learn the methodology of work and use a few efficient tools for this purpose. I hope that the above advice will be helpful to you!
Author: Tomasz Niezgoda - SurferSEO